Web 2.0: the new election superweapon | Politics | The Observer - 2 views
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From Twitter and Facebook to viral ads and crowdsourcing, technology appears to offer parties powerful new ways to engage voters
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All three mainstream parties are adopting similar techniques, but with very different aims.
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Social media matters precisely because it is social, creating networks and building intimacy between strangers quickly – even if some of them are politicians.
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